Google has finally launched an NFC-less version of its mobile Wallet app for Apple's iPhone.
Earlier this week Google overhauled Wallet, opening it up to all Android devices running version 2.3 or higher and AT&T, T-Mobile and Verizon subscribers.
The search giant has now taken another step to kick-start the troubled app's fortunes by bringing it to rival Apple's handset, which does not have NFC.
Like the latest Android effort, the iPhone app lets users make free person-to-person payments from their bank account or Google Wallet balance to anyone in the US with an e-mail address.
Customers can also add their loyalty cards to the app by scanning barcodes or entering their numbers. In-store customers can then collect points by scanning the app at checkout.
Meanwhile, offers found through apps such as Google Maps, Search and Google+, as well as select merchant and couponing sites such as Valpak, can be redeemed from the Wallet at checkout.
When Google first unveiled its Wallet two years, the move was widely expected to kickstart the mobile NFC payments revolution.
However, the technology has failed to take off - in large part because Apple has repeatedly snubbed it - and Google's latest overhaul sees far more focus on loyalty, following in the footsteps of Apple's own Passbook.