Friends Life opens social network for pension scheme members

Friends Life opens social network for pension scheme members

UK life assurance firm Friends Life has launched an online community designed to help employees across its corporate pension schemes gain a better understanding of their savings options.

The e-community will offer interactive discussion groups and forums where users can share their thoughts and experiences, as well as webinars and financial education pages.

To ensure security, the site only carries the users' name, and photo, with an option to add a short biography. There is no direct messaging function and all comments and forum discussions are moderated.

For employers, the platform will enable the creation of specific user groups that give insight into employees' financial behaviours and views.

Friends Life says that this could help to address the need for more financial education and knowledge for employees, particularly in light of the government's introduction of auto enrolment.

Neil Hawkins, executive financial education manager, Friends Life, says: "E-community has been developed to bring pensions into the modern world by encouraging employees to share their experiences, in a secure environment, with like-minded groups in order to gain financial confidence."

Comments: (0)