Western Union has signed for technology from Tibco that will help it harness big data to anticipate consumer trends and boost its customer engagement.
Western Union handles hundreds of millions of payments every year across its retail, online and mobile platforms.
The firm says it wants to leverage the associated internal big data analysis to not only anticipate broad trends, but ultimately customise its approach to customers according to their unique needs.
To do this, it is tapping Tibco's event processing platform, which facilitates real-time decision making; an in-memory data grid for immediate sharing and processing of data; and a scalable middleware platform that helps automate business processes and integrate retail locations with its online and mobile offerings.
David Thompson, EVP, global operations and technology, CIO, Western Union, says: "Big Data analysis of our information will increase Western Union's productivity and support innovation by capturing the right information, at the right time, so we can act on it in a proactive manner."
Tibco stepped up its investment in the big data market earlier this month with the acqusition of capital markets-based real-time event processing firm StreamBase.