Pitched as "the most important pizza innovation in over a century", a Dubai-based pizza chain has developed a fridge magnet that when pressed, communicates and confirms a delivery order via an SMS signal.
The VIP Fridge Magnet is synced via Bluetooth and automatically transmits the customer's favourite order to the Red Tomato Pizza restaurant. Once pressed, the restaurant confirms the order via SMS to a standard mobile phone.
Finextra verdict: Straying a bit off our banking and finance beat with this one, but we liked the friction-free simplicity of the app - and the video that goes with it. Bon appetit!