US retailer Brighton Collectables has rolled out VeriFone's GlobalBay Mobile POS technology in its stores, using iPod Touches as credit card readers.
The firm has deployed more than 300 iPod Touch systems equipped with credit card readers across around 150 shops. VeriFone says the technology means staff are no longer tethered to cash registers behind counters and can instead bring the checkout to customers.
The retailer is now looking in to cutting the number of fixed cash registers, which will reduce costs and open up selling space.
Jerry Kohl, founder, Brighton, says: "When a customer sees something they like, we want to engage with them right there. It makes the transaction a lot easier and saves time. That also makes it easier for shoppers to justify a return visit."