Citi launches Facebook top-up app for mobile operators

Citi launches Facebook top-up app for mobile operators

Citi has unveiled an application that lets mobile network operators accept top-up payments from customers through Facebook.

The white-label app lets customers visit their operator's page, click on the amount that they want to top up and then choose a Facebook friend to make the payment.

Comments: (2)

A Finextra member
A Finextra member 18 October, 2011, 07:52Be the first to give this comment the thumbs up 0 likes

Sorry, I don't get it.  What is the use case again?  Who runs the service - the MNO or Citi?  Just not clear to me at all from this glitzy promo vid.

A Finextra member
A Finextra member 18 October, 2011, 08:35Be the first to give this comment the thumbs up 0 likes

Citi runs the service for the MNO on a white label basis.   MNO customers can then effectively send top ups to friends....

Not sure if the friends need to be on the same network... but that seems to be how it works.

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