Contactless wristbands join wellies and camping gear as festival essentials

Contactless wristbands join wellies and camping gear as festival essentials

Music revellers at the Isle of Wight of Festival have rated a MasterCard pre-paid contactless wristband as a must-have essential for future live events.

Distributed to people in the VIP enclosure on a first-come, first-served basis, the PayPass prepaid wristbands were pre-loaded with £30, which could be used to purchase food and drinks with a simple tap of the wrist at Central Catering's bar and Jamie Oliver's 'Fabulous Feast' restaurant.

Festival-goers quizzed on the experience, said they were quicker (96%) and easier to use (98%) than credit or debit cards, while a resounding 100% said they'd want to use the PayPass prepaid wristbands again to pay at other festivals, concerts and sporting events.

Hany Fam, president of MasterCard UK & Ireland, says: "The project was really the first part of testing consumer acceptance of a truly 'cashless' environment, which has been much talked about in the festival world. We look forward to extending the PayPass prepaid wristbands to provide access as well as payments at more festivals and events across the UK."

In addition to the deployment of the PayPass prepaid wristbands, MasterCard also put conactless terminals in public areas for faster card payments and integrated them with the main gate access points for access control.

Comments: (3)

David Carr
David Carr - European Prepaid Consultants - Middx 15 June, 2011, 12:29Be the first to give this comment the thumbs up 0 likes

This product has been banded around for a number of years, it is great to see it finally coming to fruition.  

Next sensible step is a way to reload them when at the event.  In previous experience in stadium use this has been more troubling to users than paying with this technology.

In my humble opinion the growth of contactless payments needs this kind of promotion especially when it comes to the prepaid space. 

Keith Richbell
Keith Richbell - eftpos Payments Australia Ltd. (ePAL) - Sydney 15 June, 2011, 23:30Be the first to give this comment the thumbs up 0 likes

"Banded around" - very droll.

A Finextra member
A Finextra member 17 June, 2011, 14:341 like 1 like

As I understand, these were given to VIP users on a first come, first serve basis, loaded with 30 gbp. I wonder if the same users will show the same level of enthusiasm if what's loaded into these wristbands is their own money? Now, that would be a REAL test... 

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