BMO taps Twitter for customer competition

BMO taps Twitter for customer competition

Bank of Montreal (BMO) is tapping Twitter for its latest marketing ploy, asking customers to tweet their shopping and saving tips for the chance to win $1000.

The bank is calling for participants to tweet their tips using the hashtag #BMOFWTO by 15 April.

The winner will be picked by BMO financial expert, Tina Di Vito and Kimberley Newport-Mimran, president and head designer at womenswear outfit Pink Tartan.

The prize includes $500 credit to the winner's BMO MasterCard and a $500 gift card to use at Pink Tartan's Toronto store.

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