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BMO taps Twitter for customer competition

06 April 2011  |  7489 views  |  0 BMO Financial Group logo

Bank of Montreal (BMO) is tapping Twitter for its latest marketing ploy, asking customers to tweet their shopping and saving tips for the chance to win $1000.

The bank is calling for participants to tweet their tips using the hashtag #BMOFWTO by 15 April.

The winner will be picked by BMO financial expert, Tina Di Vito and Kimberley Newport-Mimran, president and head designer at womenswear outfit Pink Tartan.

The prize includes $500 credit to the winner's BMO MasterCard and a $500 gift card to use at Pink Tartan's Toronto store.

KeywordsSOCIAL MEDIA

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