London-based Hiscox Insurance Company has launched an online insurance service for high net worth individuals.
The launch is in response to the growing number of cash rich, time poor Britons who are now taking to the Internet for shopping, share dealing, accessing information and even homebuying, says the insurance company.
Designed to appeal to high net worth individuals – a group Hiscox terms "the mass affluent", the site initially offers cover for buildings and contents, and travel. Typically a price indication can be obtained in 30 seconds. In addition, policies can be viewed and amended through the site, which was developed by UK-based IT consultancy Plato Computer Services.