Visa and Yahoo! form marketing alliance

Visa and Yahoo! form marketing alliance

Visa International and online communications company Yahoo! have signed an agreement that leverages the companies’ brands and extensive global networks to promote the ease and benefits of making online purchases.

The deal complements an agreement which Visa USA and Yahoo! made last year to promote and create a more convenient and secure shopping experience for consumers in the United States.

Under the agreement, Visa will serve as the default payment option within international versions of Yahoo! Shopping, Yahoo! Travel and Yahoo! Wallet. Visa will also be the preferred brand of any co-branded credit or debit card offered by Yahoo! in participating regions.

Visa regions included under the new agreement are Visa Asia Pacific, Visa Canada, Visa Latin America/Caribbean, Visa Central Europe, Middle East and Africa. Yahoo!’s territories covered in the relationship include Japan, Korea, Hong Kong, Taiwan, Australia and New Zealand.

Jasmine Kim, vice president, international marketing, Yahoo!, comments: "In working together with Visa, we are helping to increase consumer confidence in making online purchases and provide a more convenient experience for shoppers around the world."

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