HSBC serves up QR mobile bar code scans for Wimbledon promotion

HSBC serves up QR mobile bar code scans for Wimbledon promotion

HSBC USA is testing the use of Quick Response (QR) barcode technology for mobile marketing as part of a week-long promotion of the Wimbledon Lawn Tennis Championships.

"HSBC presents Wimbledon 2010 at Rockefeller Center" will feature a week of complimentary activities from June 21-25, including live screenings at the HSBC outdoor viewing area and the opportunity to play tennis against former pro players on Manhattan's only grass court.

In a first for HSBC, out-of-home and print advertising will feature high-tech QR codes that, when scanned with a smart phone, will unlock exclusive Wimbledon content as a teaser to the event. QR codes will also be posted around the Rockefeller Center venue, offering attendees behind-the-scenes videos and tournament facts.

In between servings of strawberries and cream and live video screenings of events in London, attendees can also visit Wii kiosks to play EA Sports Grand Slam Tennis with fans on-site at Wimbledon.

Ashley Parker, EVP and regional president, HSBC Bank USA, says: "For this year's Wimbledon programme, we're creating an even more innovative and interactive experience for tennis aficionados in New York City."

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