ANZ dumps M-Banking

ANZ dumps M-Banking

Australia's ANZ is axing its M-Banking service next month in response to poor take up, according to ZDNet.

The bank sent customers a letter last week warning that the service would be discontinued from 14 May, although its text banking and iPhone-specific offerings will remain in place.

M-Banking, which first appeared in a 2008 pilot, lets customers check account balances, view mini statements, transfer money and receive alerts. However, in a statement the bank says the majority of the features can be accessed through its text and Internet services.

This has contributed to just 0.6% of ANZ's Internet banking customers using M-Banking, says the statement sent to ZDNet.

ANZ to kill non-iPhone mobile banking - ZDNet

Comments: (2)

John Dring
John Dring - Intel Network Services - Swindon 20 April, 2010, 14:44Be the first to give this comment the thumbs up 0 likes

Just update the internet banking UI and make it smarter and it'll look fine on your smartphone mini-browser.  For the occasional times you need to do anything more than check your balance, you can get to your eBanking from your mobile.  So the older style WAP banking presentation will die away, replaced with richer experience Banking Apps and updated eBanking.

A Finextra member
A Finextra member 21 April, 2010, 06:59Be the first to give this comment the thumbs up 0 likes

I am sure commercial interest is vital in experiementing innovation and new-edge technology for most of the banks. However there could different ways in which Banking world reapproach the ROI derivations at present, which can be  beyond routine visible  numero calculas. in the medium / long term - opportunity cost (loss), customer convinience, customer experience, Loyalty index, attrition index, new segment connect, brand perception play crutial role in defining the Online Banking channel dashboard. Some banks can take a lead in this approach before it is too late (and that non-banking Financial players as well as other industries such as telecom dent the path ahead.)      

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