24 September 2017
visit www.avoka.com

Americans interested in mobile commerce - survey

02 December 2009  |  8363 views  |  0 mobile keypad

Over half of Americans are interested in using their mobile phones like they would a credit or debit card at the cash register to make a purchase, according to research from m-banking vendor Firethorn.

Over 60% of respondents say they would be interested in using their handsets to access credit card details, balances and transactions, while 64% would use their phone as a "shopping assistant" for price comparisons.

Over three-quarters of respondents say their mobile phone allows them to stay on top of things, and 41% use productivity applications on their handsets at least once a week.

Meanwhile, 85% say they like to be on top of their finances daily, and three-quarters wish there was an alternative to carrying around a wallet stuffed with cards, money, offers and coupons.

Mobile banking appears to be a possible answer, with 96% of respondents who use the technology positive about it. Furthermore, nearly two-thirds of all respondents say that they are likely to download and use a free account management application that would allow them to organise and track their financial and shopping account information.

Dave Vigil, SVP, Firethorn, says: "The current economic climate has finances top-of-mind with most consumers, giving financial institutions a prime opportunity to actively engage consumers via mobile banking channels. As this study clearly shows, the access and consumer appetite is there - now is the time to act."
KeywordsEFTPOS

Comments: (0)

Comment on this story (membership required)

Finextra news in your inbox

For Finextra's free daily newsletter, breaking news flashes and weekly jobs board: sign up now

Related stories

Cgap examines the future of mobile banking

Cgap examines the future of mobile banking

20 November 2009  |  10058 views  |  1 comments
Mobile money set to take off in Europe - Frost & Sullivan

Mobile money set to take off in Europe - Frost & Sullivan

13 November 2009  |  9251 views  |  0 comments
M-banking services should target offline customers - survey

M-banking services should target offline customers - survey

07 October 2009  |  10225 views  |  2 comments
Nacha to rewrite rule book for mobile payments

Nacha to rewrite rule book for mobile payments

22 September 2009  |  9107 views  |  0 comments
US m-banking take-up hindered by security and cost concerns - survey

US m-banking take-up hindered by security and cost concerns - survey

08 April 2009  |  9265 views  |  1 comments
Contactless m-commerce fails to take off

Contactless m-commerce fails to take off

12 March 2009  |  9658 views  |  0 comments
Mobile banking numbers to hit 150m by 2011 - report

Mobile banking numbers to hit 150m by 2011 - report

14 January 2009  |  7717 views  |  0 comments
US small businesses want mobile banking - Aite

US small businesses want mobile banking - Aite

03 December 2008  |  5309 views  |  0 comments
Citi introduces mobile services to cardholders with Firethorn

Citi introduces mobile services to cardholders with Firethorn

01 April 2008  |  7871 views  |  0 comments
Mobile banking start-up Firethorn acquired by Qualcomm

Mobile banking start-up Firethorn acquired by Qualcomm

14 November 2007  |  7333 views  |  0 comments

Related company news

 

Related blogs

Create a blog about this story (membership required)
download the paper nowvisit www.vasco.comvisit www.capgemini.com

Top topics

Most viewed Most shared
HSBC switches on selfie payments in ChinaHSBC switches on selfie payments in China
13444 views comments | 28 tweets | 44 linkedin
AXA launches blockchain to cover late flight compensationAXA launches blockchain to cover late flig...
9886 views comments | 13 tweets | 28 linkedin
Apple P2P payments service nears launchApple P2P payments service nears launch
8609 views comments | 19 tweets | 27 linkedin
SBI Ripple Asia advances on South KoreaSBI Ripple Asia advances on South Korea
8414 views comments | 16 tweets | 1 linkedin
European Commission makes fintech a priority in supervisory shakeupEuropean Commission makes fintech a priori...
8157 views comments | 32 tweets | 45 linkedin

Featured job

Competitive base, double ote, benefits
London, UK

Find your next job