GTE Federal Credit Union taps social networking for youth account

GTE Federal Credit Union is tapping social networking sites and signing up young people to blog and record videos about their finances to promote a new account for 12 to 22 year olds.

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GTE Federal Credit Union taps social networking for youth account

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The Florida-based credit union has set up Facebook and MySpace pages with videos, photos and discussion threads as well as a Twitter feed.

In addition four spokespeople have been signed up, each with their own pages on a dedicated micro-site.

Tampa Bay Rays baseball player Evan Longoria and "Suite" Caroline Kudelko, a young singer and musician, are promoting the account through blogs, videos and Web site updates.

The credit union has also signed college student Alex Perez as a spokesman after he won an audition that saw 125 people either go to a casting call or submit a video on YouTube. The audition videos have been posted on the site.

Finally, a "character" mum called Kathy provides tips on money management.

The U22 account comes with a debit card with reward points, online and mobile access and free bill pay.

You can view the U22 account site here.

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