ICICI plans interactive online banking service

ICICI plans interactive online banking service

India's ICICI Bank is set to launch an interactive online service that aims to emulate the branch banking experience, complete with virtual staff.

V Vaidyanathan, an executive at ICICI, told reporters the bank wants to create an interactive online service that acts as more than a passive transaction tool.

The new offering will have a virtual teller, branch manager and receptionist and navigation tools in a bid to create the feeling of a real branch.

The as yet unnamed initiative is set to be launched by the end of the year.

Earlier this year ICICI launched an Internet-only operation dubbed 'b2 - Branch-free banking'.

ICICI to launch interactive internet banking - Business Standard

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