India's ICICI Bank is set to launch an interactive online service that aims to emulate the branch banking experience, complete with virtual staff.
V Vaidyanathan, an executive at ICICI, told reporters the bank wants to create an interactive online service that acts as more than a passive transaction tool.
The new offering will have a virtual teller, branch manager and receptionist and navigation tools in a bid to create the feeling of a real branch.
The as yet unnamed initiative is set to be launched by the end of the year.
Earlier this year ICICI launched an Internet-only operation dubbed 'b2 - Branch-free banking'.
ICICI to launch interactive internet banking - Business Standard