Citibank launches mobile bill payment service in Malaysia
20 July 2007 | 7257 views | 0
Citibank is launching a new service in Malaysia that will enable its customers to pay bills using their mobile handsets.
The SMS-based service enables customers to use their credit cards to pay bills. Customers can also receive reminders when bills need paying and personalise their payments by assigning key words or texts.
Citi expects to sign 500,000 customers to the service within the next two years.
Commenting on the bill payment service, Roy Heong, Citibank's head of consumer e-business, says: "This is our way of making it effortless and convenient for our customers to pay their bills, whenever and wherever, they may be."
The bank says that bills registered by CitiPhone will go through a strict verification process to ensure security.
Citibank customers in Malaysia can already receive texts alerting them to account activity, such as large deposits or withdrawals, overdrawn accounts, time deposit notices and unauthorised credit card transactions.
Earlier this year the bank launched Citi Mobile - an application for customers to download to their hand sets - in the US. It has also recently teamed with California-based Obopay to trial person to person mobile payments.