Cahoot targets prospects with Experian's Canvasse Saver
20 July 2006 | 3745 views | 0
UK Internet bank cahoot is implementing Experian's Canvasse Saver technology in an effort to achieve more precision in prospect marketing.
The vendor says the bank will use the technology as part of a direct mail drive to target prospects for its savings products.
The system will provide cahoot with recommendations based on potential clients' financial behaviours, enabling the bank to suggest relevant product offerings. The platform will also detect savings triggers such as property down-sizing, indicating the freeing up of income or capital for savings.
Experian says the technology will also reduce cost per acquisition by removing from direct mail campaigns prospects who would struggle to save.
Dave Mathews, head of marketing, cahoot comments: "Canvasse Saver from Experian will provide us with real insight and help us to quickly determine how we approach our customer acquisition campaigns using direct mail as the primary communication channel."