Lloyds TSB and Aberdeen FC team on cardless loyalty scheme

Lloyds TSB and Aberdeen FC team on cardless loyalty scheme

Lloyds TSB and sports loyalty company Reward are piloting a new cardless loyalty programme with Aberdeen Football Club.

The new cardless concept, developed in conjunction with US payments processing outfit First Data, means customers that have registered their cards for the service will no longer need to carry a plastic loyalty card to collect reward points.

By purchasing items at participating Reward/Lloyds TSB Cardnet merchants, cardholders will be eligible to collect points. Points can then be redeemed with the football club for a range of unique rewards such as a half-time penalty shoot-out with players, signed memorabilia or a season ticket.

Gavin Dein, CEO, Reward says: "This unique solution is set to revolutionise the loyalty industry whilst providing an increase in footfall and basket size for participating businesses regardless of size."

Kevin Coles, head of business enterprise, Lloyds TSB Cardnet adds: "We've all had loyalty cards in the past and forgotten to use them, missing out on lots of collection opportunities. The new process also avoids slowing down the payment process at the point of sale."

Lloyds says the new programme is initially being trialled with Aberdeen FC but will be rolled out across the country starting in August. The bank says it has already signed up over 80 clubs from the Conference League to the Premier League.

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