Football fans working in the City of London will be able to watch live World Cup matches on the giant outdoor screen outside Reuters' global headquarters at Canary Wharf.
Reuters says it will also be screening selected matches at Broadgate Circle in The City, which will reach tens of thousands of financial professionals and passers by.
The vendor is also launching a World Cup multimedia section on its Web site which features real-time news, features, video footage and photos.
The site also contains extensive photo galleries of players and fans, profiles of teams, players and venues; World Cup history, facts, rules and a fan zone where users can rate players and participate in polls and quizzes.