23 August 2017
Find out more

HMV to launch Txt2Buy mobile shopping service

01 June 2006  |  7491 views  |  0 D600 mobile

HMV is teaming with Digital Rum, a provider of mobile CRM technology, to launch a new m-payments service that will make it possible for consumers to buy CDs, DVDs and games using their mobile handsets.

The new Txt2Buy service allows consumers to buy CDs, DVDs and games by texting a shortcode number that appear in HMV adverts.

Customers willl then be sent back a message containing a mobile Internet link to a secure site where they can pay for purchases using their credit/debit cards. With the order complete, the item is then posted directly to customer.

HMV says no pre-registration is required for the service and customers can also save their card details to a secure 'mobile wallet', accelerating subsequent mobile purchases.

The service is powered by Digital Rum's mobile customer relationship management platform, which handles mobile messaging, through order collection and processing, to secure payment and authentication. Digital Rum also provides the mobile wallet capability.

Russell Tarr, Digital Rum's VP of sales, says the service willl enable consumers to spontaneously purchase physical goods via the mobile phone for the first time.

"By combining SMS ordering with secure credit/debit card payment via the mobile internet, HMV is able to extend the order and payment capability of its high value product portfolio across any promotional medium - print, radio and television - simply by adding an SMS short code," says Tarr.

Commenting on the service, HMV's head Of Internet, Gideon Lask, says: "Given the increasingly dynamic buying patterns of consumers and the mass market penetration of mobile phones in the UK, offering customers the opportunity to buy music albums, movies and games over their mobiles, whenever and wherever they are, is an incredibly attractive proposition."

Comments: (0)

Comment on this story (membership required)

Finextra news in your inbox

For Finextra's free daily newsletter, breaking news flashes and weekly jobs board: sign up now

Related stories

PayPal launches m-payments service in the UK

PayPal launches m-payments service in the UK

26 April 2006  |  9502 views  |  0 comments
PayPal to launch SMS payments service

PayPal to launch SMS payments service

23 March 2006  |  23687 views  |  0 comments
TextPayMe delivers P2P payments via SMS

TextPayMe delivers P2P payments via SMS

14 December 2005  |  14520 views  |  0 comments
TSYS and RBS deliver gift card services to HMV

TSYS and RBS deliver gift card services to HMV

09 March 2005  |  8954 views  |  0 comments

Related blogs

Create a blog about this story (membership required)
download the paper nowvisit www.worldpaymentsreport.comvisit www.dorsum.eu

Top topics

Most viewed Most shared
Mobile contactless spending accelerating in UKMobile contactless spending accelerating i...
12798 views comments | 27 tweets | 23 linkedin
Barclays pairs banking data with third party apps for SmartBusiness DashboardBarclays pairs banking data with third par...
11411 views comments | 22 tweets | 34 linkedin
Australia regulates digital currenciesAustralia regulates digital currencies
10590 views comments | 21 tweets | 35 linkedin
RBS to bring Silicon Valley to EdinburghRBS to bring Silicon Valley to Edinburgh
10526 views comments | 10 tweets | 8 linkedin
hands typing furiouslyWhy Is Risk Analytics Important?
10469 views 0 | 6 tweets | 1 linkedin