Huntington targets ice hockey fans with interactive game

Huntington targets ice hockey fans with interactive game

Ohio-based Huntington Banchares has added an online interactive ice hockey game to its Web site in a bid to sign up fans of local team Columbus Blue Jackets to a new banking package.

The game was designed to accompany the bank's new Blue Jackets Banking package which inlcudes a branded mouse mat, cheque book and cheque card as well as free online banking and bill payment services for customers who sign up.

Huntington says the ice hockey game has attracted more than 4000 game plays since it was launched on 1 February.

Jim Kunk, president of Huntington's central Ohio region, says: "We wanted to offer all of the convenience of our chequeing services along with a fun way to demonstrate fan loyalty to the Blue Jackets."

The premise of the online game is for the player to skate up ice with the puck, dodging and/or checking the opposing electronic players. As the game progresses, the play increases in difficulty and speed. There is no set ending to the game, just increased difficulty. Customers can also challenge friends to a game by sending an e-mail with a link.

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