Switzerland-based Brainpower has launched NetXceed for Funds Supermarkets in partnership with Reuters global fund information subsidiary, Lipper. The product, unveiled at RBFT 2001 in London, combines Brainpower's NetXceed family of analytical tools with Lippers funds database.
NetXceed for Funds Supermarkets is aimed at professionals supplying an online service to private investors, such as e-brokers, e-banks and online financial service providers. It is hardware independent, so can be integrated into existing Web sites quickly and easily, say the companies.
Mark Wells, chief operating officer for Brainpower, says for the first time, private investors with modest amount to invest can effectively have a personalised service.
"NetXceed offers proactive investment ideas for fund picking, it allows the investor to monitor the funds they have, and compare against other funds for potential investment. The system will suggest alternative funds to those held and can give investment advice via a profiling questionnaire," he says.