Abbey revamps consumer Web site
26 October 2004 | 3822 views | 0
UK bank Abbey has re-launched its customer Web site, which was designed, built and tested by online interactive agency Oyster Partners.
Abbey says the new site reflects its new brand and uses plain English and provides easy-to-understand information.
Usability testing of the site was also carried out by Optimum Web consultants, including assessments by people with a range of disabilities.
A new "consider it if../don't consider it if.." service has been added to help customers make an informed choice on whether a particular account or service is appropriate. The site also features calculators to help people find out how much they need to save or to choose the most suitable mortgage.
Mary Murphy, head of e-commerce at Abbey, says: "Our aim with the new site is to inform people, not to be a hard sell. We want people to get the right information and to help them make the most appropriate choice."