Georgia-based Digital Envoy has launched IP Inspector Fraud Analyst, a real-time online identity verification system designed specifically for financial services institutions.
The product enables financial services firms to automate the online authentication process by using customer data contained in IP addresses.
The Fraud Analyst system uses a customer's IP address to uncover more than a dozen data elements including location, anonymous proxies and domain name. The product then screens this data in real time against customer-supplied information to detect inconsistencies. Suspicious transactions are flagged and the reasons displayed.
David Helsper, Digital Envoy's vice president of engineering, comments: "Our new Fraud Analyst product provides an intuitive, customisable, rules-based platform that simplifies online fraud analysis and allows for quick decision making about suspect transactions."
Digital Envoy says the new product acts as a first line of defence and breaks the anonymity barriers associated with the Internet by uncovering previously unavailable information about online users.