American Express has paired comic Jerry Seinfeld with cartoon hero Superman for a multi-million dollar Internet-based credit card promotional campaign.
Visitors to www.americanexpress.com/jerry can view a four-minute 'Webisode' which re-unites Seinfeld and Superman - who last appeared on screen together in a 1998 American Express TV commercial.
Shot on location in New York City, the webisode - co-written by Seinfeld and directed by Hollywood director Barry Levinson - follows the odd couple through their day as they exchange views on reality television, visit a local diner, catch a Broadway show and take down a bad guy. The action sequence is complemented by other interactive material, behind-the-scenes footage, a teaser for an upcoming sequel and content related to American Express card membership.
John Hayes, American Express' chief marketing officer says: "We are continually looking for innovative ways to engage consumers and introduce new customers to the brand, and the Internet has already proven to be an exciting channel for us."
American Express is supporting the campaign through TV teaser advertising, "Daily Planet" polybag branding of New York Metro area newspapers, postcard placement and minidisc distribution via cinema drink cans.