Lloyds TSB Commercial Finance has launched an online asset-based lending service, bringing all four of its subsidiary brands - Alex Lawrie Factors, CashFriday, Lloyds TSB Asset Finance and Commercial Finance - under a single portal.
The system, developed by business finance outfit Xbridge, will allow Commercial Finance to channel queries to the appropriate unit based on analysis of client needs.
Brad Liebmann, MD, Xbridge, says: "Lloyds TSB Commercial Finance wanted a 'customer-centric' not 'product-centric' online experience that guides visitors to the site to the financial services best suited to them and their business, rather than fitting the business into a specific product."
Ted Ettershank, MD, Lloyds TSB Commercial Finance, comments: "Our online partnership with Xbridge reflects the aim of our greater business: to offer a one-stop shop approach with a seamless delivery of financial solutions for each client."