Internet payments firm Ingotz has launched a pre-paid payments card in the UK that can be used for anonymous shopping on the Web.
Using the UK for it's initial launch, Barbados-registered Ingotz has secured a distribution agreement with the Alphyra PayZone network, giving it access to 12,500 retail outlets across the UK for initial card purchase and top-ups.
All cards carry a 16-digit debit card style number across the front that can be used to make purchases at participating online merchants. The company has yet to release details of merchant partners.
Richard Newsome, commercial director of Ingotz UK, says: "In addition to the security concerns, Internet users want to shop anonymously, without having to provide an address or other personal details."
Newsome says Web users and the youth market have made online pre-payment cards a success.
The company expects over 100,000 cards to be in circulation in the UK by Christmas.