Scotiabank builds customer analytics centre at Smith School of Business

Scotiabank builds customer analytics centre at Smith School of Business

Seeking to harness the power of big data, Canada's Scotiabank is pumping C$2.2 million into a new customer analytics centre at Queen's University.

Based at the university's Smith School of Business in Kingston, Ontario, the centre will bring together professors and students to collaborate with Scotiabank teams on applied research in customer analytics.

In addition to research, Scotiabank is promising community building efforts that bring together analytics practitioners and innovators across industries, while Queen's students will also get internship opportunities.

Slated to open in February, the centre will be co-led by two Smith School of Business faculty: Yuri Levin and Mikhail Nediak, with participation from faculty members in management science, operations management, marketing, and business economics, as well as from the Queen's School of Computing.

Michael Zerbs, co-head, information technology, enterprise technology, Scotiabank, says: "Our customers expect simple, seamless and personalized services; and data and analytics are key to making this possible...At Scotiabank, we know that partnerships, such as this one with Queen's, are essential for driving success and evolving with our customers' expectations."

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