23 October 2017
visit www.atos.net

Loyalty start-up Red Zebra scores SBT Venture Capital investment

03 February 2014  |  6796 views  |  0 cash

London-based loyalty start-up Red Zebra Analytics has raised a seven-figure investment from fintech-focussed SBT Venture Capital.

Red Zebra subscribers are presented with discount deals via their online banking platform. The deals are linked to spending patterns, so people can save on what they already spend on, and merchants can place targeted offers. Customers then later use their bank cards to pay for deals, and receive rewards in the form of cashback once a month.

The SBT investment - understood to be a sub-£5 million sum - will be used to expand sales and marketing, says Attul Sehgal, co-founder and CEO of Red Zebra Analytics.

"We've seen there is already significant customer appetite for what we offer, and this Series A funding will allow us to bring our platform to more customers, banks and merchants than ever before," he says.

SBT's principal investor is Russian banking giant Sberbank.

Matteo Rizzi, partner at SBT Venture Capital, says: "Red Zebra has the ability and the technology assets to grow rapidly in this new market, where understanding customer behaviour is more important than ever."
KeywordsFINDEX

Comments: (0)

Comment on this story (membership required)

Finextra news in your inbox

For Finextra's free daily newsletter, breaking news flashes and weekly jobs board: sign up now

Related stories

Germany's Wüstenrot Bank pilots retailer cashback loyalty platform

Germany's Wüstenrot Bank pilots retailer cashback loyalty platform

04 July 2013  |  7407 views  |  1 comments | 7 tweets | 5 linkedin
Sberbank takes majority stake in Yandex.Money

Sberbank takes majority stake in Yandex.Money

19 December 2012  |  8739 views  |  0 comments | 5 tweets | 2 linkedin
Sberbank sets up $100 million fintech start-up fund

Sberbank sets up $100 million fintech start-up fund

19 October 2012  |  15893 views  |  0 comments | 3 tweets | 1 linkedin

Related company news

 

Related blogs

Create a blog about this story (membership required)
visit www.atos.netRegister nowvisit www.niceactimize.com

Top topics

Most viewed Most shared
Mastercard to roll out blockchain APIMastercard to roll out blockchain API
16060 views comments | 18 tweets | 31 linkedin
HSBC partners Bud for open banking trialHSBC partners Bud for open banking trial
13828 views comments | 22 tweets | 28 linkedin
Sibos 2017: API or the highwaySibos 2017: API or the highway
10150 views comments | 12 tweets | 23 linkedin
satelliteGates Foundation backs Ripple collaboratio...
10008 views comments | 13 tweets | 10 linkedin
IBM uses blockchain to improve cross-border payments processingIBM uses blockchain to improve cross-borde...
9010 views comments | 9 tweets | 18 linkedin

Featured job

Find your next job