Loyalty start-up Red Zebra scores SBT Venture Capital investment
03 February 2014 | 6470 views | 0
London-based loyalty start-up Red Zebra Analytics has raised a seven-figure investment from fintech-focussed SBT Venture Capital.
Red Zebra subscribers are presented with discount deals via their online banking platform. The deals are linked to spending patterns, so people can save on what they already spend on, and merchants can place targeted offers. Customers then later use their bank cards to pay for deals, and receive rewards in the form of cashback once a month.
The SBT investment - understood to be a sub-£5 million sum - will be used to expand sales and marketing, says Attul Sehgal, co-founder and CEO of Red Zebra Analytics.
"We've seen there is already significant customer appetite for what we offer, and this Series A funding will allow us to bring our platform to more customers, banks and merchants than ever before," he says.
SBT's principal investor is Russian banking giant Sberbank.
Matteo Rizzi, partner at SBT Venture Capital, says: "Red Zebra has the ability and the technology assets to grow rapidly in this new market, where understanding customer behaviour is more important than ever."