23 January 2017
visit http://www.wolterskluwerfs.com

RBS to beam targeted ads to Sky TV viewers

16 January 2014  |  3934 views  |  0 Sky TV

The Royal Bank of Scotland has signed up to a new tailored TV advertising service from broadcaster Sky which will let it target viewers based on considerations such as age, income and location.

Following a six month trial, Sky is now rolling out the AdSmart service to its viewers - representing more than a fifth of UK households - who will now see personalised TV ad breaks.

The technology works by sending a library of adverts via satellite to Sky+HD set-top boxes and then selecting those which best match a household's profile and inserting them into live breaks.

The ads are based on customers' postcodes and publicly available data drawn from third party providers such as Experian.

The system lets advertisers break down potential targets by income and 'financial strategy', which discerns between groups including 'young essentials', 'stretched finances', and 'sunset security'.

Other factors which can be weighed are household composition, age, whether the viewer is a homeowner, and what their 'mosaic lifestyle' is - 'rural solitude', 'industrial heritage', 'liberal opinion'.

Sky hopes that the service will help attract smaller, local advertisers but has also signed up major brands, including RBS, Tesco and Audi. Customers who don't want targeted ads can opt out online or over the phone.

Comments: (0)

Comment on this story (membership required)

Finextra news in your inbox

For Finextra's free daily newsletter, breaking news flashes and weekly jobs board: sign up now

Related stories

In wake of latest meltdown, RBS boss admits decades of IT neglect

In wake of latest meltdown, RBS boss admits decades of IT neglect

03 December 2013  |  8318 views  |  8 comments | 10 tweets | 5 linkedin
'Punch bag' RBS fights back with proactive approach to social media

'Punch bag' RBS fights back with proactive approach to social media

26 November 2013  |  9102 views  |  1 comments | 15 tweets | 9 linkedin
LG integrates PayPal into Smart TV platform

LG integrates PayPal into Smart TV platform

11 April 2013  |  6641 views  |  0 comments | 23 tweets | 12 linkedin

Related company news

 

Related blogs

Create a blog about this story (membership required)
Visit contisgroup.comhttp://www.financialcrimerisk.fiserv.com/aml?r=finextravisit wavestone.co.uk

Top topics

Most viewed Most shared
Seven banks plan blockchain platform for SMEsSeven banks plan blockchain platform for S...
13305 views comments | 48 tweets | 45 linkedin
Accenture beats Brexit blues with largest-ever London startup programmeAccenture beats Brexit blues with largest-...
11349 views comments | 32 tweets | 20 linkedin
US fintech firms join forces to push data sharing via APIsUS fintech firms join forces to push data...
9364 views comments | 54 tweets | 50 linkedin
HSBC forms tech advisory boardHSBC forms tech advisory board
6837 views comments | 22 tweets | 23 linkedin
NumbersLegalising the blockchain
6176 views comments | 9 tweets | 4 linkedin

Featured job

to Six-Figure Base, Bonus, Benefits
London, UK

Find your next job