2 Results from 2013
Steve Ellis Founder at Finextra Research
Last week the UK's Cooperative Bank rolled out a well constructed social marketing campaign. Designed to use social platforms to amplify the voice of customer advocates, the campaign was the very epitome of good social media marketing practice. The bank promoted a tweet about Georgie, a Co-op Bank business customer, who had said something nice prev...
30 September 2013 /retail
Apologies for the headline. NatWest Bank caused a minor ripple through social media today - no, not another network fail - they cracked a joke, on Twitter no less. See below... Not sure if the NatWest brand police know the full backstory of Kim and Kanye but either way, someone in the social media team either just seized the moment, or navigated al...
21 June 2013 /retail
Welcome to Finextra. We use cookies to help us to deliver our services. You may change your preferences at our Cookie Centre.
Please read our Privacy Policy.