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4 Results from 2024

Shawn Conahan

Shawn Conahan Chief Revenue Officer at Wildfire Systems, Inc.

How To Win and Retain Customers In The Loyalty Era

Today, an abundance of consumer choice online has become the norm, and hyper-competitiveness rules. We have shifted into the Loyalty Era, in which consumers are no longer only swayed by the lowest price. This era, characterized by limitless consumer options, low friction enabling easy switching among those options, and high consumer expectations, ...

/retail Fintech

Shawn Conahan

Shawn Conahan Chief Revenue Officer at Wildfire Systems, Inc.

All Rewards Platforms Are Not Created Equal: Why Bank-Grade Capabilities Matter

With some of the biggest financial institutions in the world launching shopping rewards programs, it’s clear these loyalty incentives are becoming table-stakes in the field of value-added financial services. But not all loyalty/rewards platforms are created equal when it comes to meeting the needs of sophisticated financial institutions. As finan...

/retail Fintech

Shawn Conahan

Shawn Conahan Chief Revenue Officer at Wildfire Systems, Inc.

How the Value-Added Services of Loyalty 2.0 Could Help Offset Interchange Revenue Contraction

Interchange revenue constriction for card issuers and banks is likely to result from the settlement between Visa, Mastercard, and U.S. merchants reducing rates and guaranteeing no increases for at least five years. What will happen when the lowered fees take effect? These reductions in interchange fee revenue might ultimately threaten the revenue...

/retail Fintech

Shawn Conahan

Shawn Conahan Chief Revenue Officer at Wildfire Systems, Inc.

Navigating the Evolving Fintech Landscape in 2024

After years defined by explosive growth and disruption, the business environment for fintechs is shifting. Fintechs and financial institutions alike will need to chart a strategic course to navigate these headwinds. To succeed this year, firms must understand and adapt to the key trends that will reshape their markets. Looking ahead, three trends ...

/retail /predictions Fintech

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