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When its operations began to expand throughout the UK and Europe, ScudderThreadneedle realised that it needed to streamline its operational, marketing, and sales processes in order to keep pace with the rapidly growing business volumes it was experiencing.
At the same time, the company wanted to ensure that it maintained and enhanced its customer service. In order to provide customers with multiple options for purchasing and obtaining products and services, ScudderThreadneedle chose to deploy a multichannel solution using technology developed by Siebel Systems.
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