- Why is now the time for financial institutions to resolve the legacy spaghetti?
- What are the benefits of a unified platform for improving customer experience?
- How important are efficiencies around data and utilising actionable insights?
- What technologies can support hyperpersonalisation of user journeys?
In 2024, financial institutions that want to remain competitive must continuously evolving with their customer expectations. Legacy technology has become a burden to innovation with its layers of multiple systems and platforms that require never-ending stream of maintenance. Siloed data requires data collection, cleaning, and organising to get a holistic view the user experience and make decisions. All this analysis puts banks at a disadvantage in uncovering growth opportunities and creating smart products elevate their user experiences.
The resolution? A unified platform that financial institutions can use to manage core banking, credit, debit, prepaid and more. A true all-in-one platform with architecture built around the customer allows the personalisation required to deepen the relationship beyond just an account number or a card number.
However, improving customer experience is an art. What is becoming increasingly evident is that while data scientists currently spend 70% of their time matching data, learning more about customer needs requires seamless access and sharing of customer data. Only then can data be used to make informed decisions, and technology such as artificial intelligence (AI), can support the unified platform to create a hyper-personalised experience, leveraging actionable insights.
Sign up for this Finextra webinar, hosted in association with i2c Inc., to join our panel of industry experts who will discuss why now is the time for financial institutions to resolve the legacy spaghetti.
- Jane Cooper - Researcher, Finextra [Moderator]
- Jacqueline White - President, i2c Inc.
- Marco Eijsackers - Head of CIO Office, ING
- Ben Krefting - Chief Customer Success Officer, Cross River Bank