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This marketing thing for the new schemes in the UK/EU is not popular traditionally, debates run every now and then. What happened to FPS after it came into force in 2008, not all the banks were showing interest and the market was very slow in adopting it except the countable few (Big 5s may be!)

Also I do not think that consumers need to be educated on personally gaining from Open Banking unless it is an awareness on data security and how Open Banking should/should not treat the customers' data and who takes liability if any dispute arises etc.

I agree with Steve on showing a compelling value proposition like santander's 123 account (claiming to give back on utility bill DDs)

@Ketharaman
Yes MoneySuperMarket can become a TPP if they wish to and partner with banks to offer competitive services such as holiday loans, brokered services like real estate, better financial planning by obtaining transaction data etc., and the list grows endlessly with lot of potential for competitive newer business models through partnering

obviously the existing services will/should continue for those not requiring the newer products!

due to significant reduction in false positives and fraud losses. Successfully running platforms like SAS, FeatureSpace etc have gained good traction in Banking industry already!

Hybrid analytics or Behavioural patterns is becoming defacto Anti-Fraud soluton due to