An entertaining romp through PSD2 - I did spot a MAJOR inaccuracy though - Cat Bin woman was from Coventry! She also worked in a bank so all things come full circle!
09 Jun 2016 10:52 Read comment
I love this - it's very funny, but I'm not even sure how it would help with the privacy issue. The dog's nose would have to authenticate against data held on the individual, the smell in itself alone doesn't tell you that a person is who they are claiming to be - just that they have a smell - all be it their own special smell. In order to authenticate them their smell would have to be recorded alongside their other data - so collecting more personal data - I think one's unique perfume might be considered quite personal :-) Anyway a great way to get people talking about the issue which was after all the aim!
13 Apr 2015 09:59 Read comment
Ian SlaterMarketing at MasterCard
Colin GrievesManaging Director Marketing Services at Experian
Gareth ReesProduct Director at Experian
Lucas LopesChief Product Officer at Experian
Michal YacobiMarketing at Panda Trading Systems
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