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Ekaterina Andreeva

Software Engineer
Kriya Finance Limited
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Followed by John Sims, Martha Boyle and 5 others you follow
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Ekaterina Andreeva

Postmortem Lessons. What Startup Failures Teach New Businessmen.

Startup failure in the UK is lower than in other countries but still remains high at 60%, according to growthrate.com. This means that almost two-thirds of launched businesses have failed in the past three years. Therefore, there are plenty of lessons that can be learned by entrepreneurs who are considering or launching their businesses. In 2023, ...

23 April 2025 /startups /predictions

Ekaterina Andreeva

Combatting Rising Fraud in the B2B Sector. How Fintech Solutions Can Help.

Taking Serious Fraud Seriously According to The Global Fraud Report 2024, almost every 10th order of goods or services is fraudulent. 3.3% of all orders accepted by merchants were fraudulent. While 5.8% of all orders were rejected due to suspicion of fraud. According to the merchants who participated in the survey, the main reason for such a hig...

29 March 2025 /startups /crime Fintech innovation and startups

Ekaterina Andreeva

Start-Up Lessons: How Heatmaps, A/B Testing, and Funnel Reports Shape Product Success

I want to share insights into building user-centric solutions based on my experience working in a FinTech start-up for over three years. I played a key role in developing several flagship products from scratch. I’ll begin with a quote from Steve Jobs: “People don't know what they want until you show it to them.” This encapsulates the start-up app...

18 March 2025 /startups /predictions

Ekaterina Andreeva

How Fintech Solutions Are Reshaping B2B eCommerce in the UK

Digitalization Trends in B2C and B2B B2B eCommerce – or products and services exchange between companies via electronic platforms – is growing at a towering rate. According to Statista’s report, its share in the B2B e-commerce market in the UK rose to 46% in 2024 from 33% in 2023 and it is projected to be 56% by the end of 2025. That is quite an ...

20 February 2025 /startups /inclusion Fintech

Ekaterina writes about

  • start ups
  • financial inclusion
  • financial crime
  • predictions

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  • 2025 (4)
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