Latest opinions that Shawn Conahan has shared on Finextra

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Shawn Conahan

Chief Revenue Officer

Wildfire Systems, Inc.

Member since

18 Jan 2022

Location

San Diego, Ca

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Shawn's opinions

Why Banks Should Reconsider Offering Rewards on Debit Card Purchases

For many years, rewards programs have been synonymous with credit cards. From airline miles to cashback bonuses, banks and issuers have relied on these incentives to drive spending and deepen customer relationships. But recent shifts in consumer behavior suggest it may be time for financial institutions to broaden their approach. Debit cards are s...

13 October 2025 /retail Fintech

Marketing: The Most Critical Component of Your Loyalty Rewards Program

The top reason why companies don't achieve significant user adoption of a loyalty rewards program is due to a simple lack of marketing. In general, large banks and corporations are really great at cross-selling "core" banking and finance products, but not so great at conveying the benefits of a rewards program. This is almost certainly ...

22 July 2025 /retail Fintech

Why Banks Need To Start Marketing Like Retailers

Financial institutions are still navigating a challenging economic and regulatory landscape. Fintech challengers luring traditional bank customers away, an inflationary environment, and potential regulations impacting interchange and fees are just some of the challenges to banks’ traditional revenue streams. This situation has spurred some banks a...

17 June 2025 /retail Fintech

Why Incentives Drive Customer Engagement and Loyalty Program Participation

A compelling loyalty and rewards program can be a significant differentiator in the competitive financial services landscape. These programs can improve customer retention at neobanks, add more value for existing customers and drive new revenue streams for banks. Or payments startups can leverage loyalty programs to encourage specific user behavio...

22 April 2025 /retail Fintech

How Value-Added Financial Services Are Evolving to Meet Consumer Demand for Financial Security

Today, consumers remain budget conscious and very careful about how and when they spend money due to high grocery and housing prices, adding to financial stress and the everyday challenges of managing their finances. Economic uncertainty, fueled by fluctuating government policies, has only heightened the need for financial stability. Threats of a ...

19 March 2025 /retail Fintech