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Ketharaman Swaminathan

Founder and CEO
GTM360 Marketing Solutions
Member since
17 Apr 2009
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Pune
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Ketharaman's comments

clear
Weve been clueless

In deciding not to invite Visa, MasterCard and the others who really matter, maybe these MNOs were drunk on the Kool-Aid of how every Tom, Dick and Harry is going to disintermediate banks from payments.

25 Mar 2013 17:34 Read comment

Cashless in Southwark - but where is my watch?

Upgrading regular contact terminals to contactless terminals has to do with expediting transactions that are anyway going to be done with cards. I don't see it as a tactic for shifting cash to cards. In any case, if I understand your post correctly, penetration of contactless terminals is only 20%, which is not much to write home about considering that the technology was introduced over 5 years ago.

If the C-Suite really thinks that cash is costly, why're retailers and merchants not clamoring for permission to levy surcharge on cash transactions?

While I don't deny that there are hidden costs of handling cash, they're part of fixed costs of doing business, unlike MDF / MSC which is a tangible cash outflow associated directly with accepting card payments.

25 Mar 2013 13:24 Read comment

Is BlackBerry becoming a sweeter pill to swallow?

Personal experience and anecdotal evidence show that, a couple of months after buying a smartphone, the novelty of apps wears out and most users use their smartphones for most of the time for email, SMS and social media updates, for all of which QWERTY is any day superior to touchscreen. Still, whatever happened to BlackBerry happened. This just goes to show that it's extremely important for a brand, especially one that is targeted at consumers, to resonate powerfully with the Zeitgeist, even if it's only fads.

25 Mar 2013 12:55 Read comment

SEPA for a Simpler Europe

@GaryW + 1.

Had I read this post earlier, I wouldn't have left this comment a few minutes ago. Kudos for this article. In the past 7-8 years that I've been involved in SEPA closely - including helping a Top 3 UK bank go live with SCT on the first deadline in Jan. 2008 - this is the first article I've come across that communicates the benefits of SEPA to corporates so succintly. Most others resorted to the subtle threat, "if you don't do SEPA, you'd have to cough up huge payment message repair fees", which is unlikely to work with corporates who have heard many threats like that before.

25 Mar 2013 12:31 Read comment

From Facebook to voice recognition and biometrics, ING Direct plans mobile future

ICICI Bank in India launched a Facebook App around a year ago. 

https://www.finextra.com/blogs/fullblog.aspx?blogid=6187

25 Mar 2013 12:13 Read comment

Digital wallet fee on PayPal 'appropriate' - Visa CEO

Is this in addition to slapping the higher CNP interchange rates on CP mobile wallet payments?

25 Mar 2013 12:09 Read comment

ECB tells firms to buck up Sepa migration efforts

Not surprising. I hear corporates asking what's in it for them and no one to answer their valid question.

25 Mar 2013 12:00 Read comment

Cashless in Southwark - but where is my watch?

With an outflow of 1.5-2% MDF / MSC for accepting cards - contactless or otherwise - and no tangible outflow for cash, it'd be a tough decision for the C-Suite of any retailer to direct their frontline staff to proactively move their customers away from cash. Not surprisingly, I've never come across a single retailer / merchant who has encouraged me to pay by card instead of cash. At most, we can expect a retailer to ask the customer who's anyway paying by card to select a contactless card instead of a non-contactless one since the former is convenient for both parties. Mobile wallets face an even tougher challenge: Despite the payer being physically present at the point of sale, transactions made with mobile wallets risk attracting the higher interchange applicable for Card Not Present transactions.

24 Mar 2013 16:51 Read comment

CFTC computers crashing under weight of new swaps data

First, it will be lack of data. Then, it will be wrong format of data. At last, it will end with too much data. There's no way such frauds can be detected before the fact unless they carry a placard advertising themselves as such. This is not so much a reflection of the capabilities of surveillance agencies as the innate complexity of CDS and other structured financial products. Just struck me that the card industry hasn't achieved 100% foolproof fraud detection before the fact despite such systems being in existence for over a decade and the relative simplicity of a credit card transaction.

23 Mar 2013 09:36 Read comment

Mobile Payments and Banking - The 'Real' Security Risk

@EricS: 

(It's 'Ketharaman' BTW).

Talking about unbanked, there's no risk of using a mobile app "stealing every penny from your bank account" since there's no bank account in the first place. 

If you're referring to M-PESA type of mobile wallet, it's a closed-loop, prepaid method of payment. The mugger can only make the victim transfer whatever money the victim put into that account before getting mugged. I don't see this as a great risk. 

While risks to the customer stem from various factors, the real risk posed to a consumer by a mobile banking service would be if the said service could pull out money from a credit card and / or bank account on demand and permitted P2P transfers to anonymous mobile numbers, especially cross-border. I can't think of a single service like that but I could be wrong.

23 Mar 2013 09:09 Read comment

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Ketharaman writes about

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Ketharaman's opinion archive

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