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Ketharaman Swaminathan

Founder and CEO
GTM360 Marketing Solutions
Member since
17 Apr 2009
Location
Pune
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Followed by John Sims, Martha Boyle and 5 others you follow
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Ketharaman's comments

clear
Visa and MasterCard face heavy price for Russian business

@PaulL: I don't know the exact figures but even V/MC debit interchange rate has been low in India - our regulator-cum-central bank RBI seems to have done a a Dodd-Frank-Durbin on the industry long ago! That said, RuPay's sponsor, NPCI, is a not-for-profit government corporation, so we can never underestimate its pricing power. Given that RuPay has placed overseas acceptance on its own roadmap, it'd appear that co-branding with V/MC is either not permitted or not desired or both, but I'm not sure.

13 May 2014 16:38 Read comment

Visa and MasterCard face heavy price for Russian business

@PaulL: TY for sharing this article. Since RuPay has been around for over two years in India, I never got the "launch" part of the news when I read it a few days ago. Not one of my banks has approached me to replace / supplement my existing V/MC debit-cum-ATM cards with a RuPay card. There's still no credit card on RuPay. V/MC don't need to maintain a security deposit to continue to operate in India. On the ground, the "taking on global players" part of the article sounds hollow and is a far cry from what's happening with V/MC in Russia. 

13 May 2014 15:58 Read comment

Dongle based Mobile PoS is a waste of investment

From what I understand of latest developments in India, nonbanks can become members of mobile payment network - and even offer CI-CO feature at their agents' stores - as long as they obtain an MTO license from RBI. As a merchant, should I be bothered that SQUARE needs merchant aggregation, whatever that might mean in this context?

13 May 2014 09:27 Read comment

Dongle based Mobile PoS is a waste of investment

While there were a few mPOSs before SQUARE and there are many of them after SQUARE, the Silicon Valley startup disrupted this space by letting businesses accept credit card payments without needing them to get a merchant account from a bank, which they most probably wouldn't have managed to get. Few SQUARE competitors do this but SQUARE does solve a huge problem for such merchants who might otherwise have lost the sale. More details can be found on my sidebar about SQUARE in my Aug. 2012 op-ed piece in the JIBC journal (http://www.arraydev.com/commerce/jibc/articles.htm).

12 May 2014 17:56 Read comment

Vodafone lets customers store loyalty cards in mobile wallet

I use Keyring App on Android to store all my loyalty cards and I know many people who do the same on iPhones using Passbook. I haven't come across a single merchant who has invested in installing equipment to scan the barcodes off of my smartphone screens. However, with an increasing number of them willing to read the loyalty card numbers off my smartphone screens and credit rewards for my purchases, Keyring is at last proving useful. While Vodafone is not a trailblazer, it's at least a fast follower in expanding mobile wallet to support a powerful use case.

Accelerating Mobile Wallet Adoption By Fixing What's Broken  

09 May 2014 20:33 Read comment

A third of consumers prepared to apply for mortgage online - HSBC

After being around for nearly two decades, ecommerce for physical goods accounts for only 6% of retail sales. If online sales of mortgages has already hit 16%, that's really BIG news. Any idea if the mortgage application is omnichannel or 100% online? From Multichannel To Omnichannel And Beyond

07 May 2014 17:57 Read comment

Union Bank joins forces with P2P loan platform Lending Club

I suspect that this is yet another wannabe bank killer trying to stay afloat by pivoting itself into a banking agent. I remember that the charter of one of these self-proclaimed disruptors had originally forbidden banks from taking the other side of loans initiated on their P2P lending platforms. Reality strikes hard now.

07 May 2014 17:37 Read comment

Visa and MasterCard face heavy price for Russian business

It takes an oligarch to break an oligopoly! The ultimate irony would be if the security deposit is used as capital for creating the local alternative. Wonder if this strategy will be copied by other nations.

07 May 2014 17:14 Read comment

CaixaBank launches Facebook app

In what was arguably a global first, ICICI Bank did this over 2 years ago in India (https://www.finextra.com/news/fullstory.aspx?newsitemid=23331). At the time, I'd commented that, since I found no compelling reason to switch away from NetBanking, I was unlikely to use the FB channel beyond my trial for novelty's sake. I predicted right. But that's only me. With more banks launching FB Banking, we'll soon know how many customers really wish to use social media for banking.

07 May 2014 16:52 Read comment

In latest Twitter tirade, Agrawal threatens to share PayPal boss Marcus's texts

I can't think of a single market leader - with the sole exception of AOL in its heydays - that is subject to as much public outpouring as PayPal and still maintain its leadership position. This will also pass, I'm sure.

06 May 2014 16:14 Read comment

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Ketharaman writes about

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Ketharaman's opinion archive

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