18 October 2017

44975

Retired Member

3,170Posts 11,342,285Views 3,405Comments

Mobile Money, the forecasted next big thing

13 November 2008  |  1858 views  |  0

Every professional with the vision of mobilizing money has been focused on mobile financial services for years. It abvious that plastic cards and mobile handsets are going to converge by the deliver of near field technology. But, how are we sure about that? Consider superseding from cash to credit cards and think about what give the convinience using credit cards in order to cash. There're many answers to that. Now let's seek the correct answer which will  solve the problem of mobile money. I assume that we still don't have a simple answer yet to use handsets in order to wallets; nontheless simplest reason and this is the issue needs to be solved to convince every stake holder at retail business.

So, what we need to do is to focus on adding values on mobile money like interactivity or marketing solutions or trust services. We've developed 3rd factor authentication solution, smart poster based marketing tool that grabs shoppers and diverts their shopping, self-paymets at restaurants which surpasses asking for a check and tested these solutions. What we learned is, they're nice, really nice and my insight is the correct answers is not only these nice things. We may skip to try to add value to mobile money in the short term.

Let's keep searching to the area where the money will be mobilizing. Let's just analyse underbanking and mobile user customer profile. High revenue generator with high or at least average education and skills on using techonogy and earning their own money or have properties. Mostly two sectors', finance and mobile, customer intersects. Ok, than what about the others? What about poverty? Unbanked and unreachables? The poor people without the ability of accessing money or mobility. And let's consider about financial services given to these people. I think, this is one of way of mobilizing money.

TagsRisk & regulation

Comments: (0)

Comment on this story (membership required)

Retired's profile

job title
location
member since 2014
Summary profile See full profile »

Retired's expertise

Member since 2009
3119 posts3,405 comments
What Retired reads

Who's commenting on Retired's posts

Ketharaman Swaminathan
Dharmesh Mistry
Nicola Cowburn
Michael Wright
Charmaine Oak
Francis Chlarie
Raymond Lee
Deepthi Rajan
Melvin Haskins
João Bohner
Bob Lyddon
Urs Meier