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Going global: Optimise the customer experience

Thanks to eCommerce, I’ve seen the world become a lot smaller. With eMarketer estimating that global B2C eCommerce sales will hit $1.5 trillion in 2014, there are very few places that haven't been impacted by the digital revolution. With some of the world’s greatest brands having enjoyed true eCommerce success in their home markets, many are now lo...

14 July 2014