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Does MasterCard's further growth of "real-time payment capabilities, innovation and expertise" reflect the stated objective of PSD2 to open banking markets to new players?

It's interesting how, as many retailers in Europe focus on how to avoid the need for 2 factor authentication by using exemptions available under RTS Strong Customer Authentication , Apple is actively promoting the requirement for biometric on every transaction. Might consumers actually prefer this simple and reassuring approach? It will be interesting to see it play out in the US market, and whether and how Apple adapts the offering and marketing for European countries.

I agree it has potential and that pricing will be a key factor - however for me it'll be how effectively the service is promoted to end users, who are already confused by all the claimed solutions, which will determine its adoption.