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Binaryx is a real estate investing platform aiming to simplify property investment through blockchain technology. I provide strategic support on paid acquisition campaigns to drive initial traction. In 2024, we acquired 7,000 new users through paid channels while maintaining customer acquisition costs significantly below industry benchmarks.

A global, publicly-traded fintech platform for social trading, crypto, and Forex – offering access to over 4,000 of the world’s most sought-after assets. As Head of User Acquisition, I’ve: ◾ Built the UA team and developed acquisition frameworks tailored to both regulated and unregulated markets ◾ Managed multi-million dollar monthly paid media budgets across 120+ countries ◾ Exceeded annual KPIs by 130%, scaling new user acquisition while maintaining target CAC ◾ Owned the entire acquisition funnel and campaign structure across Google Ads, Facebook Ads, native, and programmatic channels ◾ Overseen our processes and optimization strategies on a daily basis, focusing on high-volume media buying, data-driven scaling, and continuous creative testing

Zilch is a UK-based fintech unicorn offering a buy-now-pay-later solution with over 3 million users. I was brought in to build and scale Zilch’s paid acquisition efforts from the ground up: ◾ Set up the PPC team within a 150-person marketing department ◾ Developed acquisition strategy and campaign structure across Google Ads and Meta ◾ Established tracking, testing, and reporting workflows for performance optimization ◾ Collaborated cross-functionally to align paid traffic with broader growth goals across UK and US markets.