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Shikhar Verma

Associate
Sparx IT Solutions
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10 Apr
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Bio

As Content Strategist for a dynamic B2B digital marketing team, I drive content initiatives that align with business goals, enhance brand authority, and generate qualified leads.

With a deep understanding of buyer personas, SEO, and multi-channel distribution, I develop and oversee high-impact content strategies tailored for complex sales cycles.

My approach combines data-driven insights with compelling storytelling to support demand generation, thought leadership, and customer engagement across the funnel.

Experience

Content Strategist
Sparx IT Solutions
Mar 2025 - Present
As Content Strategist for a dynamic B2B digital marketing team, I drive content initiatives that align with business goals, enhance brand authority, and generate qualified leads.
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Latest opinions

Shikhar Verma

AI & Legacy Systems: Smarter Modernization with Machine Learning

Outdated legacies, built on old technologies, are susceptible to issues concerning data, workflow, and scalability. Considering that they are developed legacy technologies, the chances of restructuring as per the futuristic demands may seem difficult. However, legacy application modernization infused with AI is bringing the transformation, leading...

10 June 2025 Artificial Intelligence

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  • cloud

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