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Carol Howley

Chief Marketing Officer
Exclaimer
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Carol is the CMO at Exclaimer, an email signature software platform. She is a senior leader backed by over 15 years in the digital and technology space for established businesses and start-ups. Coming from a background in product marketing, brand development and demand generation. Carol is hugely passionate about building strategy, storytelling, bringing products to life for consumers and driving growth.
From building the first intelligent customer journeys at a global hotel brand, to scaling the business marketing function from zero to hero for a Skyscanner, managing global demand for a leading pre-IPO software giant, Carol has a proven track record in engaging with the business, developing key stakeholder relationships, managing budgets and leading teams to realise their potential.

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Carol Howley

Navigating Martech Challenges and Solutions in Regulated Industries

Marketing technology (martech) is essential for driving growth and efficiency. As companies increasingly invest in digital tools to connect with their customers, the importance of martech has never been more evident. Yet for those in regulated industries, introducing martech tools is challenging for many reasons, like compliance requirements a

13 November 2024

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  • regulation & compliance

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  • 2024 (1)
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