Finextra Research
Sign in
Sign up
  • News
    • Latest news
    • Company updates
    • Long reads
  • TV
  • Research
  • Events
    • All
    • Conferences
    • Webinars
    • Popular
  • Community
    • Community latest
    • Latest expert opinions
    • Groups
    • Search members
  • Jobs
  • APIs
Sign in
Sign up
  • News
    • Back
    • News
    • Latest news
    • Company updates
    • Long reads
  • TV
  • Research
  • Events
    • Back
    • Events
    • All
    • Conferences
    • Webinars
    • Popular
  • Community
    • Back
    • Community
    • Community latest
    • Latest expert opinions
    • Groups
    • Search members
  • Jobs
  • APIs
  • payments
  • markets
  • retail
  • wholesale
  • wealth
  • regulation
  • crime
  • crypto
  • sustainable
  • startups
  • devops
  • identity
  • security
  • cloud
  • ai

Community

  • Your feed
  • Latest expert opinions
  • Groups

Join the Community

23,112
Expert opinions
43,809
Total members
318
New members (last 30 days)
156
New opinions (last 30 days)
29,021
Total comments
Join Sign in
Follow Unfollow

Karen Oakland

VP Financial Services Industry Marketing
Smart Communications
Member since
10 Aug 2021
Location
Irvine
Followers
0
Following
0
Opinions
1
Long reads
0
Followed by John Sims, Martha Boyle and 5 others you follow

Bio

I oversee marketing in the financial services industry, across the spectrum from retail and lending, to wealth and asset management, to capital markets. I work with our customers, prospects and partners to tell stories of how they are transforming customer experience and shifting to digital-first conversations.

Experience

VP Financial Services Industry Marketing
Smart Communications
To Present
Show all experience

Latest opinions

Karen Oakland

How Banks Can Succeed by Taking an Enterprise Approach to Customer Conversations Management

Here’s the truth: new communication channels are born every day, but old channels never die. This is especially true in the financial services industry. As customer preferences have shifted towards digital banking, firms are challenged with figuring out how to create and deliver communications via email, SMS, in-app messaging, websites and chatbot...

05 August 2022

Karen writes about

  • wealth management
  • cloud

Karen's opinion archive

Welcome to Finextra. We use cookies to help us to deliver our services. You may change your preferences at our Cookie Centre.

Please read our Privacy Policy.

Accept
Finextra

Finextra

  • About

Community

  • Rules
  • Contact the community team

News

  • Guidance
  • Contact the news desk

Sales

  • Media pack
  • Contact the sales team

Get involved

  • Finextra Live@
  • Webinars
  • Finextra TV
  • Research
  • Finextra.jobs

Events

  • Sustainable Finance Live
  • NextGen Nordics
  • EBAday
  • NextGen:AI
Join the community Register for news alerts
Apple App Store Google App Store

© Finextra Research 2025

Terms of usePrivacy PolicyCookie Centre