Source: Digital Insight
Digital Insight Corp. (Nasdaq: DGIN), the leading online banking provider, announced today Tower Federal Credit Union of Laurel, Md., one of the top 50 credit unions in the United States, has renewed its relationship for consumer Internet Banking.
The multi-year agreement renews services to nearly 40,000 active consumer Internet Banking users and nearly 10,000 online Bill Payment users.
Working with Digital Insight continues to help Tower provide superior member service and drive growth through the online channel. Since January 2002, member adoption of Tower's "Home Banking" offering has increased 62%, and its base of online Bill Payment users has increased 93%. Today more than 35% of Tower members bank online, and nearly 25% of them are online Bill Payment users.
Tower's success in achieving impressive adoption rates reflects its concerted best practices marketing effort and, in part, the credit union's ability to leverage Digital Insight's proprietary growth and retention program. Proven successful in helping hundreds of financial institutions drive adoption and growth of the online channel, Digital Insight's program is a set of best practice marketing initiatives with training programs, sales tools and creative materials that encourage members to utilize more online products and services.
As part of a free Bill Payment launch strategy in 2005, the credit union participated in a Digital Insight sweepstakes promotion designed to attract and retain Bill Payment users. Tower's implementation of a free Bill Payment campaign, in conjunction with the sweepstakes, yielded a 41% increase in Bill Payment users over a three month period.
Tower also cites the ability to offer its Home Banking and a robust suite of online products and services from within Digital Insight's "Deep Defense" secure environment as an important member advantage, because the credit union serves several prominent public and private organizations, including the National Security Agency. Of equal importance in building Tower's member advantage, Digital Insight's data center delivered a record 99.94% uptime in 2005.
Through Digital Insight, Tower Federal Credit Union offers its members Home Banking access to Bill Payment, Online Statements, Check Imaging, Check Reorder and Funds Transfer. In addition, the credit union partners with Digital Insight to provide seamless secure online member service with support tools such as Secure Support, Email Manager and a dynamic self-service FAQ knowledgebase. Quicken and Microsoft® Money users can also seamlessly interact with their personal financial management software through the Web Connect feature.
"Tower Federal Credit Union is committed to providing our Home Banking members access to a wide range of value-added financial products and services in a convenient, secure and reliable manner," said Tower Federal Credit Union President and CEO Martin Breland. "In Digital Insight, we have a strategic partner that continues to help us deliver superior online member service and achieve growth. This is very important in our highly competitive market."
"We look forward to continuing to grow our relationship with Tower Federal Credit Union," said Digital Insight Chairman, President and CEO Jeff Stiefler. "This renewal is as much an endorsement of Digital Insight's ability to help credit unions improve their business results as it is further validation of our on-demand service platform."