Currently many mortgage advisers shy away from selling protection for a number of reasons including a lack of confidence and knowledge, the pain of clunky processes and systems involved and the cost of compliance oversight.

Anorak has developed a cloud-based software protection advice platform for mortgage brokers and this latest partnership with Iress will help reduce the advice gap that exists among mortgage brokers.

The ‘Anorak For Advisers’ platform enables mortgage advisers to efficiently and compliantly educate their clients on their protection needs, leading to better client outcomes. Anorak enables mortgage brokers to instantly know their clients financial liabilities, be guided to build an affordable protection recommendation that covers (if needed) Life Insurance, Income Protection and Critical Illness and safely build a suitable solution that has been curated by Anorak's dynamic scoring system.

Iress’ technology has been fully integrated into the Anorak for Advisers platform, providing real-time quotes and applications submissions for customers without having to leave the Anorak platform.

Dave Miller, Executive General Manager - Commercial at Iress said: “Protection can sometimes be something of an afterthought for many advice firms and the integration with Anorak is intended to help protection become a core part of the mortgage journey. The partnership means we’re now able to bring this information and technology to a large proportion of the market, enhancing the user journey, and helping advisers create better outcomes for their clients.”

David Vanek, CEO and co-founder of Anorak comments: “For far too long, the Life insurance industry has dwelled on the protection gap, but failed to recognise that this gap is partly caused by an advice gap, particularly among mortgage advisers. We’re delighted to work with Iresss, to provide an easy-to-use advice platform which puts protection knowledge at the fingertips of mortgage brokers. With more young buyers entering the market, as ‘Generation Rent’ becomes ‘Generation Buy’, there is an increased need for financial protection, and advisers have an invaluable role to play in providing impartial advice and identifying protection gaps, whilst ensuring millennials receive the best mortgage arrangements."