24 October 2017
Find out more

HDFC Securities launches trading app on IBM MobileFirst platform

04 February 2015  |  2187 views  |  0 Source: HDFC Securities Limited

HDFC Securities Limited, India's leading financial services intermediary and subsidiary of HDFC Bank, announced it teamed with IBM (NYSE: IBM) to launch a new mobile app that allows clients to securely trade stocks, track and manage portfolios and market movements, as well as analyze industry research and trends.

India is the second largest mobile market in the world with 762 million subscribers. As smartphone use in India continues to rise, organizations are increasing their focus on creating comprehensive mobile strategies to better engage with their customers by building and designing more sophisticated apps that address evolving user expectations.

The new app enables HDFC Securities to offer more advanced stock trading features and capabilities, and better engage with investors in an increasingly competitive space. HDFC Securities selected the IBM MobileFirst Platform that allowed its app development partner to create a set of mobile apps for multiple devices and operating systems in a secure environment.

HDFC Securities is the first IBM MobileFirst Platform stock trading client in India to go live with a publicly downloadable app.

The apps can be integrated with core business processes and back-end data systems to allow HDFC Securities to efficiently manage user data in real time. Given the highly regulated nature of this industry, IBM will enable HDFC Securities to respond quickly to changing market dynamics and meet customer demands.

"These trading apps are core to our mobile enterprise strategy, helping our clients to seamlessly access their account status and trade from anywhere, at any time. We chose to work with IBM to quickly deliver our services via mobile devices and provide a richer, more engaging trading experience," said Mr. Vivek Joshi, chief technology officer, HDFC Securities Ltd.

"IBM is helping financial institutions such as HDFC Securities unlock the full potential of enterprise mobility," said Hitesh Shah, Director- Software Segment, IBM India. "The IBM MobileFirst portfolio provides the flexibility to develop apps that improve customer relationships and enable the delivery of new products and services built for specific user requirements in the financial services industry." 

Comments: (0)

Comment on this story (membership required)

Related company news

 

Related blogs

Create a blog about this story (membership required)
visit www.niceactimize.com visit www.innotribe.com

Top topics

Most viewed Most shared
Mastercard to roll out blockchain APIMastercard to roll out blockchain API
20205 views comments | 31 tweets | 43 linkedin
HSBC partners Bud for open banking trialHSBC partners Bud for open banking trial
15415 views comments | 24 tweets | 32 linkedin
Sibos 2017: API or the highwaySibos 2017: API or the highway
11096 views comments | 12 tweets | 23 linkedin
Eight banks form joint venture to launch blockchain trade platformEight banks form joint venture to launch b...
9222 views comments | 15 tweets | 29 linkedin

Featured job

Competitive base, double ote, benefits
London, UK

Find your next job